Data-driven decisions that improve performance. We set up tracking, build dashboards, and provide insights that actually help you grow.
Why Marketing Analytics Matters
Marketing without measurement is just guessing. Every euro you spend on marketing should be trackable, measurable, and optimizable.
Most businesses are flying blind. They don’t know:
- Which channels drive results
- Which campaigns actually work
- Where they’re wasting money
- What their real ROI is
We fix that. We set up comprehensive tracking, build dashboards that surface what matters, and provide actionable insights that improve performance.
What We Track
Website Analytics
- Traffic sources and user behavior
- Conversion funnels and drop-off points
- Page performance and engagement
- Technical performance (speed, errors)
Campaign Performance
- Ad spend efficiency across platforms
- Cost per acquisition by channel
- Return on ad spend (ROAS)
- Audience insights and targeting effectiveness
Social Media Metrics
- Follower growth and engagement rates
- Content performance by type
- Best posting times and formats
- Audience demographics
Our Analytics Services
Tracking Setup
We implement Google Analytics 4, Meta Pixel, LinkedIn Insight Tag, and any other tracking you need. Properly configured from the start with:
- Enhanced ecommerce tracking
- Custom event tracking
- Cross-domain tracking
- Conversion goal setup
Custom Dashboards
Real-time dashboards that show the metrics that matter to your business. No more digging through multiple platforms — everything in one place.
We build dashboards in:
- Google Looker Studio
- PostHog
- Custom solutions
Monthly Reporting
Clear, actionable reports that go beyond vanity metrics. We tell you:
- What’s working
- What isn’t
- What to do about it
Reports include specific recommendations, not just numbers.
A/B Testing
Systematic testing of landing pages, ad creative, email subject lines, and more. Data-driven optimization that compounds over time.
We test:
- Headlines and copy
- CTA buttons and placement
- Page layouts
- Ad creative and targeting
Growth Strategy
Based on your data, we identify opportunities for growth and develop strategies to capitalize on them.
Analytics Pricing
| Service | Investment | Includes |
|---|---|---|
| Analytics Audit | €300 | Current setup review + recommendations |
| GA4 Setup | €500 | Full Google Analytics 4 implementation |
| Dashboard Build | €400 | Custom Looker Studio dashboard |
| Monthly Reporting | €200/mo | Monthly report + strategy call |
Included with Retainers: Analytics and reporting are included with all our monthly retainer packages.
Tools We Use
- Google Analytics 4 — Website analytics and conversion tracking
- PostHog — Product analytics and A/B testing
- Meta Business Suite — Social and ad performance
- Google Looker Studio — Custom dashboards and reporting
- Google Tag Manager — Tag management and event tracking
- Hotjar — Heatmaps and user behavior analysis
What Good Analytics Enables
With proper tracking in place, you can:
- Optimize ad spend — Know exactly which campaigns drive ROI
- Improve conversion — Find and fix funnel drop-offs
- Understand customers — See what content and products resonate
- Make decisions — Back strategies with data, not guesses
- Prove results — Show stakeholders exactly what marketing delivers
FAQ
Is Google Analytics 4 different from Universal Analytics?
Yes, GA4 is completely rebuilt. It tracks events instead of pageviews, uses machine learning for insights, and is privacy-focused. We help you migrate and set it up properly.
How long until I see useful data?
For basic metrics, immediately. For meaningful conversion data and trends, 2-4 weeks. For statistically significant A/B tests, 4-8 weeks depending on traffic.
Do you provide ongoing analytics support?
Yes, either through monthly reporting packages or as part of our marketing retainers. We recommend ongoing support for best results.