Define who you are, how you sound, and why anyone should care. We build brands that resonate with your audience and stand out in crowded markets.
What is Brand Strategy?
Brand strategy is the foundation that guides all your marketing efforts. It answers the fundamental questions:
- Who are you? — Your mission, values, and personality
- Who do you serve? — Your ideal customer profile
- What makes you different? — Your unique value proposition
- How do you communicate? — Your tone of voice and messaging
Without a clear brand strategy, your marketing efforts will be scattered and inconsistent.
Why Brand Strategy Matters
Your brand is more than a logo. It’s the feeling people get when they interact with your business. It’s the story you tell and the promise you make.
A strong brand:
- Creates instant recognition
- Builds trust and credibility
- Commands premium prices
- Attracts the right customers
- Guides all marketing decisions
A weak brand:
- Confuses potential customers
- Competes on price alone
- Struggles to stand out
- Requires constant explanation
Our Branding Process
1. Discovery (Week 1)
We start by understanding your business deeply — your history, your customers, your competition, and your aspirations. This foundation informs everything that follows.
Includes:
- Stakeholder interviews
- Customer research
- Competitor analysis
- Market positioning review
2. Strategy (Week 2)
We define your brand positioning: what makes you unique, who you serve, and why they should choose you. This becomes the north star for all brand decisions.
Deliverables:
- Brand positioning statement
- Target audience profiles
- Competitive differentiation
- Key messaging framework
3. Identity (Weeks 3-4)
We create the visual and verbal elements that bring your brand to life: logo, colors, typography, imagery style, and tone of voice.
Deliverables:
- Logo design (primary + variations)
- Color palette
- Typography system
- Visual style guidelines
- Tone of voice guide
4. Guidelines (Week 5)
We document everything in comprehensive brand guidelines that ensure consistency as your team and business grow.
Final Deliverable:
- Complete brand guidelines PDF
- Asset library (logos, templates, icons)
- Implementation checklist
Brand Strategy Packages
| Package | Investment | Best For |
|---|---|---|
| Brand Foundation | €1,500 | Startups needing core brand elements |
| Brand Complete | €3,500 | Growing businesses ready for professional branding |
| Brand Premium | €6,000+ | Established companies undergoing rebrand |
Deliverables
Every branding project includes:
- Brand Strategy Document: Positioning, target audience, competitive analysis
- Messaging Framework: Taglines, value propositions, key messages
- Logo Package: Primary logo, variations, and usage rules
- Visual Identity: Color palette, typography, imagery guidelines
- Brand Guidelines: Complete manual for consistent application
- Template Pack: Social media templates, presentation templates
Who This Is For
Our branding services are ideal for:
- Startups establishing their first brand identity
- Growing businesses ready to professionalize their image
- Established companies undergoing a rebrand
- Companies expanding into new markets
- Businesses struggling with inconsistent brand application
FAQ
How long does a branding project take?
Typically 4-6 weeks from kickoff to final delivery. Complex projects with multiple stakeholders may take longer.
Do I need a complete rebrand or just a refresh?
If your brand fundamentals are strong but visuals are dated, a refresh may be enough. If you’re struggling to communicate who you are and attract the right customers, you need strategic work.
Will I own the final brand assets?
Yes, you receive full ownership of all brand assets upon project completion and final payment.